In the third installment of BearTerritory's weekly podcast with publisher Ryan Gorcey and Jon Doss, we discuss what exactly the Cal brand means in the new world of the Pac-12 media deal.

We're still waiting for you subscribers to submit names for the weekly feature, so make your voices heard on the message boards.

Take a listen here: May 11, 2011 Podcast

If you have any questions or topics you'd like us to cover, feel free to make a post on The Bears' Lair forums.

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